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Branded Christmas gift for a client – where to start?
As the year draws to a close, many companies consider what to give their clients and business partners for the holidays. Options for corporate gifts abound, ranging from ready-made hampers, sweets, and bottles of wine to calendars and branded gadgets.
However, simply adding a logo does not make a gift truly personalized.
If dozens of other companies can order the exact same mug or catalog item—with the logo being the only difference—it is hard to claim the gift was created specifically for a particular brand.
A good holiday gift should, first and foremost, be a quality product—something the client wants to keep and use long after the holidays are over. That is the foundation upon which branding should be built.
